WoolCool
How Tracker made complex systems simple and freed up resources for growth

The Challenge
Before finding Tracker, WoolCool was reliant on complex spreadsheets and manual processes. This was costing them time and energy, especially from a stock-take point of view.
They wanted to move the business forward, but their existing processes weren't sustainable. The team knew something had to change and started looking for a solution.
The challenge was finding software that could understand their bespoke product and the various elements in their production line. Typical plug-and-play software wasn't going to work for their unique needs.
The Solution
In 2016, WoolCool found Tracker. Will, the owner, spent time listening and understanding their business to offer the best solution to their challenges.
Flexible & Modular
Only paid for elements they needed
Stock Management Revolution
Transformed complex spreadsheet systems
Process Automation
Automated paper-based workflows
Integrated CRM
Enhanced customer team capabilities
The support received was hugely helpful throughout the entire journey - from enquiry through to aftercare, and they're still there now when needed.
The Results
"Made our systems simple - like they should be"
"Tracker has transformed our internal systems completely, allowing us the freedom to concentrate on development and growth."
- Josie Morris, Woolcool
Operational Transformation
- • Business finally able to scale effectively
- • Moved from manual processes to automation
- • Team freed up for strategic growth work
- • Everything consolidated in one place
Business Impact
- • Quick overview of stock, materials, customers, money
- • Faster and more informed decision making
- • Increased profits and energy
- • Growing CRM capabilities
Bottom Line Results
"In a nutshell, we have more time, more energy and our profits are up. Our CRM is really building too."